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Please review the Yumcha Case Study and then answer the following questions1. What were some of the rationale of Ms. Tan’s decision
to launch Yumcha? Do you think it was a wise
decision given the existence of many other social
networking websites such as Facebook etc?2. What were some of the challenges Ms. Tan faced in
finding developers from around the world? Do the
behaviors of the developers reflect their national
culture?3. What can Ms. Tan do to ensure that the developers
deliver as needed? How can she balance the cost
versus benefits associated with the developers? 4. What other challenges do you anticipate Ms. Tan will
face as she launches the site?Thank you

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